The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer

The world needs more storytellers.Storytelling is an inherently innovative activity.When organizations find their best stories and tell them to the world, they’re not only building a reputation, they’re flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively.For individuals, crafting stories is the primary way we can make sense of the world and our place in it.The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to:Tap into your and your organization’s unique sources of wonder, wisdom, and delightTap into your and your organization’s unique sources of wonder, wisdom, and delightBoost individual and collective creativityBoost individual and collective creativityUnderstand the storytelling strategies behind some of the world’s most powerful brandsUnderstand the storytelling strategies behind some of the world’s most powerful brandsUnlock the secrets of the great strategic storytellers of the pastUnlock the secrets of the great strategic storytellers of the pastBuild a place where your stories can live onlineBuild a place where your stories can live onlineDistribute stories so they have staying power and reach in the digital ageDistribute stories so they have staying power and reach in the digital ageConvene audiences by going beyond demographic stereotypes and tapping into enduring human needsConvene audiences by going beyond demographic stereotypes and tapping into enduring human needsUnderstand how unshakable reputations are built out of stories that accumulate over timeUnderstand how unshakable reputations are built out of stories that accumulate over time Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.