Newly adapted for audiobook listeners.Today, software engineers need to know not only how to program effectively but also how to develop proper engineering practices to make their codebase sustainable and healthy. This book emphasizes this difference between programming and software engineering.How can software engineers manage a living codebase that evolves and responds to changing requirements and demands over the length of its life? Based on their experience at Google, software engineers Titus Winters and Hyrum Wright, along with technical writer Tom Manshreck, present a candid and insightful look at how some of the world’s leading practitioners construct and maintain software. This book covers Google’s unique engineering culture, processes, and tools and how these aspects contribute to the effectiveness of an engineering organization.You’ll explore three fundamental principles that software organizations should keep in mind when designing, architecting, writing, and maintaining code:How time affects the sustainability of software and how to make your code resilient over timeHow time affects the sustainability of software and how to make your code resilient over timeHow scale affects the viability of software practices within an engineering organizationHow scale affects the viability of software practices within an engineering organizationWhat trade-offs a typical engineer needs to make when evaluating design and development decisionsWhat trade-offs a typical engineer needs to make when evaluating design and development decisions

Every SaaS company on earth is careening towards its next revenue plateau. It’s called a Growth Ceiling—a moment in time where growth stops, and you’re losing just as many customers as you’re bringing in. It’s not an opinion—it’s just how recurring revenue businesses work.The good news? Growth Ceilings are preventable—as long as you know how to predict them and apply the right Revenue Growth Strategies to keep them at arm’s length before they cripple your company.In Software as a Science, Dan, Matt, Johnny, and Marcel will show you the exact playbooks they’ve installed in thousands of businesses inside of SaaS Academy—the biggest coaching program for B2B SaaS founders in the world. There are only three levers you can pull in order to smash a Growth Ceiling—and this book will teach you exactly how to pull them, and in what order.You’ll learn:Exactly how to calculate your next Growth Ceiling so you can predict revenue plateausExactly how to calculate your next Growth Ceiling so you can predict revenue plateausThe right way to choose and scale marketing channels and use them to drive as much demand as possible through Demand Generation TechniquesThe right way to choose and scale marketing channels and use them to drive as much demand as possible through Demand Generation TechniquesOur Rocket Demo Builder framework that’s generated over $1B of software sales over the past decade, based on proven Software Sales FrameworksOur Rocket Demo Builder framework that’s generated over $1B of software sales over the past decade, based on proven Software Sales FrameworksThe secret to activating your customers, turning them into raving fans, and helping them market your product (for free) with our Customer Activation SecretsThe secret to activating your customers, turning them into raving fans, and helping them market your product (for free) with our Customer Activation SecretsA set of Effective Pricing Playbooks you can use to solve your pricing problems forever—without losing all of your customersA set of Effective Pricing Playbooks you can use to solve your pricing problems forever—without losing all of your customersSoftware as a Science is the definitive guide to engineering growth in a recurring revenue business—in the simplest way possible.