Socialnomics: How Social Media Transforms the Way We Live and Do Business

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its powerSocialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman’s materials have been used from IBM to NASA to Harvard to local businesses.Lists the top ten easy opportunities that companies and organization miss when it comes to social mediaLists the top ten easy opportunities that companies and organization miss when it comes to social mediaDescribes where social media should reside in an organization and the necessary building blocks for successDescribes where social media should reside in an organization and the necessary building blocks for successExplains why over 50 percent of companies still block social media to their employees and why this is a detriment to successExplains why over 50 percent of companies still block social media to their employees and why this is a detriment to successShares proper training methods for your ENTIRE organization on social media; not just the chosen fewShares proper training methods for your ENTIRE organization on social media; not just the chosen fewReviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their successReviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their successSocial media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.