Video Editing for Indian Weddings: Understanding The Psychology of Indian Clients

Photos and videos are documented memories which humans can store and repeatedly experience that moment, hence photography and videography have an extra edge and responsibility.

Weddings are the most precious events in our lives, watching wedding videos is an emotional experience for people, families come together and enjoy the wedding moments through videos, it is like experiencing the wedding day again. So it’s the responsibility of the videographers and the editors to make the video as delightful as possible, to do that we must understand customers expectations and the current trends in videos.

To grow in any business you need to understand the psychology of your clients. Like any other businesses, this business has a variety of customers. You need to identify which type of customers you would like to serve, or practically saying, which type of customers you will be able to handle.

In this book, I won’t cover every single step of wedding editing but will try to generalize the technical aspect. I assume that you have a basic technical knowledge of editing. Here I will try to emphasize on understanding the ‘Psychology of the customers’ and how to apply your existing technical knowledge to a particular job in order to achieve customer satisfaction and growth in your business

1. This book is for video editors, especially for wedding video editors.
2. This book helps to understand the expectations of Indian clients from wedding videos.
3. Step by step process of editing for different customers.
4. Include tables for easy and step by step guidelines.