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The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche website frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was My Space’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City yellow cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and its practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers, and executives who make up the community of GrowthHackers.com. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and “spaghetti-on-the-wall” approaches with more consistent, replicable, cost-effective, and data-driven results.
Can YouTube marketing really bring you business?Let’s talk about real estate video marketing. In my opinion, YouTube is one of the best real estate marketing tools out there.Cold calling sucks. Let’s be honest – you don’t like receiving unsolicited sales calls any more than I do…and neither do our potential buyers and sellers.Door knocking sucks, too. I don’t want to open my door for strangers these days purely for safety reasons. Nor do I want to be subjected to a sales pitch for something I didn’t want or need before I opened the door. So, why are we shocked that our prospects feel the same way?What if I told you that it was actually quite easy to learn how to get free real estate leads? Your YouTube channel isn’t just for branding anymore! If you want to learn how to get real estate clients easily and without dropping a bundle of money on ads, then YouTube for Real Estate Agents is for you!On YouTube, you get to promote your personality and your expertise, not just your listings, in a way that makes prospects excited and eager to work with exclusively with you. Sounds amazing, right?In YouTube for Real Estate Agents, you’ll learn why YouTube is the best free advertising you will ever find. I know, because I get about 70 percent of my business from my YouTube channel. I went from being brand new in my market after relocating cross-country, to hiring a team of agents in only two years.Did I mention YouTube is free?In this audiobook, we will give your YouTube channel a makeover. YouTube will give you an unfair advantage over other agents in your market. In only seven days, you’ll understand how to use YouTube to get new clients that are begging to work with you, without having to spend any money on ads. You’ll learn:What your channel art must have in order to get subscribersWhat your channel art must have in order to get subscribersThe number one secret to attracting new clients like a magnetThe number one secret to attracting new clients like a magnetThe reason most agents get few views and even fewer subscribersThe reason most agents get few views and even fewer subscribersWhy most videos will never get you a new client – and how to fix that!Why most videos will never get you a new client – and how to fix that!Whether you’re a newly licensed agent or have been in the business 20 years, if you are willing to be on camera, you can start getting tons of free real estate leads from YouTube.YouTube for Real Estate Agents will teach you how to set up your YouTube channel to be a lean, mean, lead-gen machine!
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this five-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn:The three stages of customer relationshipsThe three stages of customer relationshipsHow to create and implement the one marketing plan you will never regretHow to create and implement the one marketing plan you will never regretHow to develop a sales funnel that attracts the right customers to your businessHow to develop a sales funnel that attracts the right customers to your businessThe power of email and how to create campaigns that result in customer traffic and a growth in brand awarenessThe power of email and how to create campaigns that result in customer traffic and a growth in brand awarenessThe keys to wireframing a website that commands attention and generates conversionsThe keys to wireframing a website that commands attention and generates conversionsThe inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.
*Stop “just getting by”… Master the 80/20 rule and make more money without more work.* When you know how to walk into any situation and see the 80/20’s, you can solve almost any conversion problem. *Any traffic problem. Any money problem.* If you’re a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you’ll be applying 80/20² and 80/20³ to gain 10X, even 100X the success. With powerful 80/20 software, you’ll apply the Pareto Principle to: Slash time-wastersSlash time-wastersLocate invisible profit centers in your businessLocate invisible profit centers in your businessAdvertise to hyper-responsive buyers and avoid tire-kickersAdvertise to hyper-responsive buyers and avoid tire-kickersGain coveted positions on search enginesGain coveted positions on search enginesDifferentiate yourself from rivalsDifferentiate yourself from rivalsGain esteem in your marketplaceGain esteem in your marketplaceCreated by famed marketing consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you’re leaving on the table, and how to put it back in your pocket – then reinvest for even greater success. You’ll identify untapped markets, incremental improvements and high-profit opportunities, gaining time, and greater income potential. The Software Tools can be found here – 8020curve.com
A rainmaker is a person who brings revenue into an organization. That revenue comes from customers, it is the lifeforce of the organization, and without it the organization will die. That revenue is rain. Big-hitting rainmakers are among the highest-paid employees in every company in every industry. They operate under many titles: owner, partner, sales representative, CEO, agent, managing director, and fund-raiser. Jeffrey Fox is a rainmaker who knows revenue production from the inside out and knows how to talk about it. In sharp, witty style, he pursues revenues and takes you along for the ride. This hard-hitting collection of sales and marketing advice is packed with 50 smart, no-nonsense tips that teach you how to woo and win any customer. Fox offers surprising, sometimes daring wisdom that will help you rise above the competition. You’ll learn the Rainmaker’s Credo, the 6 killer sales questions, why breakfast meetings bring rain, and the critical technique of dollarizing your product. If becoming a rainmaker is your goal – selling books or boxcars, computers or cough drops, or anything in between – this program is for you.
Note to Audible Listeners: As of December 2019, this version of the Hooked audiobook has been revised and rerecorded to greatly improve audio quality. Please disregard any reviews mentioning poor audio quality prior to December 2019.Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the “Hooked Model”, a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly – without depending on costly advertising or aggressive messaging.Hooked is a guide to building products people use because they want to, not because they have to. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:Practical insights to create user habits that stick.Practical insights to create user habits that stick.Actionable steps for building products people love.Actionable steps for building products people love.Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.New for second edition! An additional case study for building health habits.New for second edition! An additional case study for building health habits.Nir Eyal distilled years of research, consulting, and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. He is also the author of Indistractable: How to Control Your Attention and Choose Your Life.
Here is a book that applies the lessons of the best-selling parable The Go-Giver to real-world situations.The Go-Giver took the business world by storm with its message that giving is the most fulfilling and most effective path to success. It has inspired more than 125,000 readers and listeners—but some have wondered how the story’s lessons stand up to the tough challenges of everyday, real-world business. Now Bob Burg and John David Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling. Most of us think of sales as convincing potential customers to believe or do something they don’t really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It’s far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer. Cultivate a trusting relationship and provide outstanding service, say the authors, and great results will follow automatically. Illustrating their points with a wide range of real-life examples, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how – in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice, and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog – and now he’ll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google Ray Chan, CEO and cofounder of 9GAG Ray Chan, CEO and cofounder of 9GAG Julius Dein, internet personality and magician with nearly 16 million Facebook followers Julius Dein, internet personality and magician with nearly 16 million Facebook followers Mike Jurkovac, Emmy Award-winner and creative director of will.i.am and the Black Eyed Peas Mike Jurkovac, Emmy Award-winner and creative director of will.i.am and the Black Eyed Peas Phil Ranta, former COO of Studio71 and VP of network at Fullscreen Phil Ranta, former COO of Studio71 and VP of network at Fullscreen Eamonn Carey, managing director at Techstars London Eamonn Carey, managing director at Techstars London Jonathan Skogmo, founder and CEO of Jukin Media, Inc. Jonathan Skogmo, founder and CEO of Jukin Media, Inc. Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader.
Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.For the first time ever, Jordan Belfort opens his playbook and gives listeners access to his exclusive step-by-step system – the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now, this revolutionary program was available only through Jordan’s $1,997 online training. Now, in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation of listeners, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth. Every technique, every strategy, and every tip has been tested and proven to work in real-life situations.Way of the Wolf cracks the code on how to persuade anyone to do anything and coaches listeners, regardless of age, education, or skill level, to be a master sales person, negotiator, closer, entrepreneur, or speaker.
Crush It! 2.0: The Audiobook: Read by Gary Vaynerchuk, this audiobook version contains additional material not found in the best-selling hardcover edition.Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand.By the end of this book, listeners will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver’s manual for modern business.
Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It’s for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs.In this audiobook, you’ll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.You’ll also discover the universal hidden structure behind all persuasive copy; how to avoid the most common copywriting mistakes; a simple technique for writing copy that’s easy to read; how to write powerful short copy for social media; sample headlines, bullet points, and openings; and much, much more! How to Write Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.
“The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns.” Dave Chaffey, Co-founder and Content Director, Smart Insights
This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for – to be able to implement genuinely integrated marketing campaigns.
This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students:
– How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns
– The opportunity and risks of social media
– How to navigate ethical and data management challenges
– How to use the current preferred digital marketing tools and technology
Covering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation.
How to master the digital media marketplace, blog for your business, podcast for profit, and more.
Rarely does a communication revolution result in a marketplace transformation. The New Media Revolution is one of those extraordinary events.
If you want to market better, sell more, and boost your influence in today’s rapidly changing online marketplace, this is your textbook.
–What the New Media Revolution is and how you can profit from it as it transforms the face of advertising and marketing forever
–How to trigger powerful, word-of-mouth BUZZ with innovative New Media campaigns
–Why your business blog (not mass marketing) must be at the center of your marketing strategy using New Media tools
–Discover where your target audience is hanging out and captivate their attention with your persuasive message
–Six key tools you must have when launching your own successful New Media Marketing Strategy
–Online persuasion strategies that draw hundreds and thousands of highly qualified fans to your business, non-profit organization, or political campaign
“Just four days after following your advice, both CNN Money and The Wall Street Journal called me for an interview on the same day! Traffic to my website has since exploded, and I have so much business that I’m constantly referring clients to other consultants around the world!”—Debra Gould, The Staging Diva, President, Six Elements Inc., Canada
With Dale Carnegie’s expert advice, you’ll learn the proven, time-tested principles to breaking free of worry and anxiety so that you can start living your best life today.
Thanks to Dale Carnegie’s classic work of practical advice, more than six million people have already discovered happier, more fulfilling lives. How to Stop Worrying and Start Living has also never been more relevant—particularly since it has been updated for the first time in forty years.
In this indispensable guide, you’ll discover how to:
– Quickly pinpoint solutions to any problem that can be put into action right away
– Worry less about business and finances
– Sleep better and feel refreshed each day
– Gain appreciation and gratitude
– Stop getting stuck on criticism
Fascinating to read and easy to apply, this brilliant book cuts to the heart of your most fundamental emotions and provides lasting relief to your worry and anxiety. As millions of others have done, use it to discover your own prosperous, complete, and happy life.
The go-to guide to social media skills, now in an updated and revised Third EditionThe Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.Updates and changes to Google’s search engine algorithmsUpdates and changes to Google’s search engine algorithmsMore information on plug-ins, widgets, apps, and integrationMore information on plug-ins, widgets, apps, and integrationUpdates on Twitter and Yammer and new information on Google+Updates on Twitter and Yammer and new information on Google+The latest in mobile marketingThe latest in mobile marketingMaster the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.
Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier – fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the 19 channels you can use to build a customer base and how to pick the right ones for your business. It draws on interviews with more than 40 successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: Find and use offline ads and other channels your competitors probably aren’t using Find and use offline ads and other channels your competitors probably aren’t using Get targeted media coverage that will help you reach more customers Get targeted media coverage that will help you reach more customers Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates Improve your search engine rankings and advertising through online tools and research Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these 19 traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business.
From the creator of Product Launch Formula: a new edition of the number one New York Times best-selling guide that’s redefined online marketing and helped countless entrepreneurs make millions.The revised and updated edition of the number one New York Times best seller Launch will build your business – fast. Whether you’ve already got an online business or you’re itching to start one, this is a recipe for getting more traction and a fast start.Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget?Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you’re starting from scratch, this is how you start fast. This formula is how you engineer massive success.Now the question is this: Do you want to start slow and fade away from there? Or are you ready for a launch that will change the future of your business and your life?PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its powerSocialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman’s materials have been used from IBM to NASA to Harvard to local businesses.Lists the top ten easy opportunities that companies and organization miss when it comes to social mediaLists the top ten easy opportunities that companies and organization miss when it comes to social mediaDescribes where social media should reside in an organization and the necessary building blocks for successDescribes where social media should reside in an organization and the necessary building blocks for successExplains why over 50 percent of companies still block social media to their employees and why this is a detriment to successExplains why over 50 percent of companies still block social media to their employees and why this is a detriment to successShares proper training methods for your ENTIRE organization on social media; not just the chosen fewShares proper training methods for your ENTIRE organization on social media; not just the chosen fewReviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their successReviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their successSocial media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.
Author Danny Star shares his insights on Digital Marketing as it enters a new decade. As a career-long digital marketer, he discusses various tried and true methods that he has used to grow his business as well as the businesses of countless business clients who have come to him for their digital marketing strategies. Mr. Star covers a wide range of topics such as SEO, social media, online advertising, email marketing, Amazon, eCommerce, and so much more. Each chapter introduces to first-timers how certain systems work, and also provides with an objective list of pro’s and con’s, and even tips on when to deploy certain methods. Star has long been a coveted one-on-one consultant but has now shifted gears towards teaching and speaking to business owners and professionals looking to get into the business.
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